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What is customer satisfaction? If you're a manager or business owner, you can gain crucial information by discovering how your customers feel about your business and products. Learning the importance of customer satisfaction can lead to increased profits and a more productive work environment. Since customers keep us in business, it can be very important to discover what aspects of your company are efficient and which ones might need some revision. Creating and sending out a survey can assist you in this matter. Check out this article on Research Access for more information on the importance of customer satisfaction. When you choose QuestionPro, you have three ways in which you can begin a survey:

1. Upload your own questionnaire;
2. Start from a blank template;
3. Choose a survey from the template library.

With QuestionPro, you can even create surveys using your smartphone or tablet, for QuestionPro's interface is fully optimized for mobile.

Survey Creation

QuestionPro allows you to begin your survey using three different methods:

1. A Template: When you choose QuestionPro, you'll have access to over 100 different ready made surveys. Use them for brainstorming or as your own survey.

2. Uploading: You can use Microsoft Word and upload your own survey questions if you happen to already have some that you'd like to use.

3. Blank Template: You always have the option of starting from blank template, in which you can pick from a variety of survey questions and customization options.

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Surveys For Measuring Customer Satisfaction

How To Measure Customer Satisfaction With A Survey

Customer Motivation

What really influenced the customer to purchase the product at hand? What actually influenced them to reach out and put that product into their cart? This type of survey seeks to answer this.

Measuring Customer Satisfaction

Retail Store Evaluation

This survey asks customers about the actual store in question. How is the location and parking? What about the layout? Is it clean? How is the product selection? Is what you wanted in stock? Was the pricing alright?

Product Use Survey

Voice of the Customer

Voice the customers deals heavily with any emotional attachments the customer may have. For example, this survey might ask how a customer would feel about the company changing the brand name, going out of business, etc.

Voice Of The Customer Questionnaire

Product Use

Product use surveys are some of the most important. They ask customers how they enjoyed the product, whether it met their expectations and whether or not the overall experience was enjoyable or not.

Starting Your Survey

When you start with QuestionPro, you can begin to create surveys as soon as you create an account. We've included a short video to show you the steps involved:

Step 1: Sign up for a free account;
Step 2: Choose "Create A Survey";
Step 3: You can then pick the method of survey creation that's right for you. For example, you can start by choosing a template from the library, importing questions that you already have as well as starting from a blank scratch.

Creating Your QuestionPro

Learning The Importance Of Customer Satisfaction - Things To Consider

When you choose QuestionPro, you have many options available to you in terms of survey creation and distribution. As you’re browsing our website, you should ask yourself the following questions:

How many different ways can you make a survey? Can you choose a template from a giant library filled with ready made surveys? What if you need to import survey questions? Or perhaps you would just like to start from a blank template - what sort of options do you have? Is there a bank of over 30 question types that you can choose from? How about changing the look? Can you easily modify the colors and fonts?

With QuestionPro, everything above is available, plus more!

After you're done creating your survey, what can you do to send it to respondents? If you have a list of email addresses to use, can you import them into the interface? How about if you need to buy respondents? Can you purchase a sample of participants? What if you simply need your survey embedded into your website or blog? Is there custom HTML given to you? Or what if you're planning to work offline? Is there an app that you can download beforehand to assist you in this?

When you go with QuestionPro, you can do everything here and more.

When your results start coming in, what kind of reporting and analysis options do you have? Are there data visualization tools available that allow you to create professional looking infographics and word clouds? In terms of analysis, can you filter data, create pivot tables, or perform trend of TURF analysis? If you need some more in-depth analysis performed, are you able to export your results and import them into programs like Excel or SPSS? Can you back up your data in Google Docs of Dropbox?

Everything mentioned is available with QuestionPro, plus more.

Creation

Distribution

Analysis

Discovering The Importance Of Customer Satisfaction Using QuestionPro

Satisfaction Survey

Development

When you begin creating questionnaires, there are three options available to you. You can look through the template library for ideas or just choose a survey to use as your own. In addition, use Microsoft Word to easily upload any questions you already have, or just choose to start from a totally blank template. For personalization, you can change the theme of your survey, as well as any fonts or styles.

Delivery Of Your Questionnaire

Delivery

With a completed survey, you can send it out using a number of different ways. Import a list of email addresses and easily mass distribute your survey. If you don't have any respondents, you can purchase a sample from QuestionPro which has specific demographics like location and gender. QuestionPro provides you with custom HTML, so that you can easily embed your survey into your website or blog. If you happen to be going to a tradeshow or convention that will have limited internet, you can download the QuestionPro app to conduct surveys offline.

Analysis And Reports

Reporting

When your survey is completed and distributed, you can view your results in real-time. Instantly see how many people completed your survey and the time it took them to finish. You can create professional looking infographics and word clouds. Create data filters and cross tabs, in addition to performing trend and TURF analysis. If you need some more in-depth analysis perform in Excel of SPSS, you can download your data and import it. Easily back up your results to Google Docs or Dropbox.

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