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Quickly and Easily Gather Quantitative vs Qualitative Information in Minutes Using QuestionPro!

What's the difference between quantitative vs qualitative data?
QuestionPro makes it easy for you to start collecting both kinds of data. You can either choose from over 100 survey templates, import your own questionnaire, or you can create your own, once you've decided which type of data you need to collect, quantitative vs qualitative.

Quantitative Qualitative Data in QuestionPro

Quantitative. Quantitative data is any type of data expressed in numbers (think QUANtity). This doesn't necessarily mean that the numbers are measureable or continuous. For example, you're taking a survey and are asked to provide your phone number. Data like this cannot be added or subtracted, nor can a decimal point be added. If you were taking that same survey and were asked for your weight, this would be considered quantitative data that you could measure.

Distribute. Qualitative data on the other hand, sometimes referred to as categorical data, is a certain type of measurement that is non-numerical (think QUALity). This type of data deals with descriptions, feelings and thought. For example, if you were administering a survey about customer satisfaction and gave your respondents two answers to choose, "satisfied" or "unsatisfied", the results would be quantitative data. The results can be observed, but not measured. Adjectives like slow, fast, hot, cold, clean, and dirty, are all examples of qualitative data.

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Question Types for Quantitative Qualitative Information

Customer and client satisfaction

Multiple Choice

Multiple choice gives the respondent the option of choosing either one or many answers depending on what you specify in the options. The answer options you select will determine whether they are qualitative or quantitative.

New product and services

Open Ended Text

The best way to receive detailed, qualitative information is by giving the user a text box to freely write their answer. This is especially useful in customer satisfaction surveys when you're trying to gain information relating to a particular experience.

Event planning

Ordering

This is an interesting way to receive qualitative feedback. Ordering allows the respondent to rank how they feel about a topic. For example, as a restaurant owner you could ask to rate the importance of food quality, selection, and wait time to discover the most important aspects to focus on.

Website feedback

Slider

Questions that feature a graphical slider give the respondent a cool and interactive way to answer the question, while giving you either quantitative or qualitative information. You have the option of heading the slider with numbers or with categories consisting of some sort of text (e.g. unsatisfied, neutral, satisfied).

Quantitative vs Qualitative Feedback: Start Collecting Today!

To help you with gathering quantitative, qualitative or both kinds of feedback, we've included a short video to show you how to get started using QuestionPro.
Make a new survey with the following steps:
Step 1: Go to QuestionPro and create an account
Step 2: After you're logged in, click the button that says "Create a Survey";
Step 3: From here, you can select three options for survey creation, whether selecting a template, importing a previously made survey, or creating your own.

Gathering Quantitate, Qualitative or Both with QuestionPro

Quantitative vs Qualitative Collection - Things to Consider

QuestionPro provides you with the necessary resources to collecting all types of various data. When seeking an alternative solution provider though, consider the following:

How much time does it take to sign up for a free account? Is the account even free? Once you're logged in, how intuitive is the interface? Are you able to make your own survey within minutes or are you bombarded with so many windows, tabs and options that it's difficult to navigate? How about customization? Can you edit your survey any way you wish to fit your specific needs?
QuestionPro gives you the quickest and easiest way to start creating surveys.

Once your survey is finished, how difficult is it to distribute it? Does the solution you're considering provide access to edit and manage a personal email list for delivery? How about providing you with a direct hyperlink so you can easily share with your friends and acquaintances on Facebook or LinkedIn? What about embeddable HTML code to post your survey on a website or blog? Does the solution provider in question offer the ability to create a QR code upon survey completion?
QuestionPro offers all the mentioned solutions.

After you're done collecting your respondents' answers, how easy is reporting the results? Do you have access to a snapshot at anytime during the collections process to see an overview of the results? How easy is filtering the data? How about if you need more detailed analysis? Can you export the results & put them into Excel for more in-depth evaluation?
With QuestionPro, you can do all the above.

Creation

Distribution

Analysis

Quantitative Qualitative Data Collection: The QuestionPro Process

Create Surveys

Create Your Questionnaire

Signing up with QuestionPro gives you access to over 100 different templates to use for distribution, editing or simply brainstorming new ideas. Customize the questions, question types, order and color to fit your exact needs.

Collect Responses

Collect Responses

When you're done creating your survey, you can distribute it via email, direct link or embedding HTML code on your website or blog. You can view a snapshot report, in real-time, of the current responses In addition, you can also create a QR code that links directly to your survey.

Analyze Results

Analyze Your Findings

After the survey is finished and you're done collecting responses, you can view detailed reports with customization at your fingertips. You can apply filters, work with pivot tables and view trend analysis. If you need further, more in-depth analysis, you are free to export the data, thus giving you the option of importing it into Excel or SPSS. Upon completion, easily distribute your results to anyone in your social media circles.

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