The QuestionPro national tracking study commenced on a rolling basis from February 5, 2024, with the objective of garnering weekly responses from a sample of registered voters, targeted at n=373, to accumulate a representative dataset over time.

The evolving cumulative sample size, along with its credibility interval—akin to a poll’s margin of error (MOE)—will be dynamically adjusted to ensure statistical reliability. Data sets will be meticulously weighted according to gender, education, race, age, party affiliation, and region, reflecting projections for the 2024 voter registration landscape. This approach incorporates turnout modeling based on U.S. Census parameters and contemporary voter registration figures, guaranteeing a representative sample.

It's essential to understand that subsets defined by specific demographics, such as gender, age, education, and race/ethnicity, will exhibit higher credibility intervals, attributable to the narrowed sample sizes within these categories. Interpretations of the survey findings should be made within the scope of the overall score range, upholding a 95% confidence interval wherein the survey's outcomes could diverge from the actual population parameters on 1 in 20 occasions.

Data for this study is exclusively collected through an online panel of voters, ensuring a broad demographic reach while streamlining the data collection process. This methodological decision reflects our commitment to leveraging advanced and accessible data collection techniques. The study replicates the precise question wording initially established by Emerson College, facilitating direct comparability of results. Detailed findings, inclusive of demographic specifics and cross-tabulations, will be made publicly accessible on the QuestionPro platform.

This initiative is independently conducted and financed by QuestionPro, underscoring our dedication to contributing valuable insights into the political landscape.