Demand for more answers via online research has forced researchers to innovate the ways in which customers are engaged. Simple one-off surveys collecting point of time data are gradually becoming just a small component of customer feedback. Researchers are increasingly interested in an open and honest dialog with customers on an ongoing basis. The QuestionPro.com surveying system is now complemented by a robust set of online panel and community tools.

Feedback 2.0. It combines the "wisdom of the crowds" concept with Web 2.0 models like Digg for feedback. Create portals for ad-hoc feedback and automatic bubbling of suggestions based on user voting.