Website Survey Questions + Sample Questionnaire Templates

E-commerce has evolved to be one of the most preferred mediums for shopping. Perform an evaluation of the potential for e-commerce services using a survey template about the e-commerce website and the services offered. This sample survey can also help you with competitor analysis of the quality of the website, reasons for visiting the website, ease of navigation, etc. By customizing this survey example, you can get customer ratings for website attractiveness, efforts put by them to find your website, website content, and visual appearance, challenges for operating the website are integral to make improvements on the website. Collect data to find out the ways to offer your visitors a great shopping experience.

An organization’s website plays an integral role in all the digital marketing activities. This survey template offers questions that can help you in acknowledging the need for a website to purchasing a domain name to developing web hosting services, this sample survey questionnaire contains questions to collect answer from respondents about these aspects. As technology progresses, digital marketing activities have gained momentum and are largely responsible for driving small and large scale businesses. All the key stakeholders of an organization are now interested in designing effective digital marketing strategies because an appropriately designed digital marketing strategy can not only improve your website signups but also lead to a boost in sales. After getting inputs for these sample questions about the role of respondent in website services of their company, questions about company budget for web-related activities, information about website domain and online purchase of website services can be asked.

Maintaining online presence requires a remarkable amount of effort to keep website visitors satisfied and customer service is an integral factor that contributes extensively towards customer satisfaction and loyalty. With the progress made in the technological mediums, customers expect real-time solutions to all the small and large problems they face with your products and services. Your company website is the first medium they approach to obtain a solution to their complaints. There is a constant increase in online sales which is an indication that there will be a need for consistent web customer service. With this sample survey template, you can gain insights about how to improve web customer service, understand customer experiences and make enhancements on the basis of the observations. This survey example can be customized according to the detail of information you require from your customers about the offered services.

Every website visitor is important for the business. Satisfying each of these visitors should be the primary goal of an organization. This survey template offers customizable questions that can be helpful in obtaining insights about the use of website, current hardware and software specifications, visitor demographic information and other details regarding the website visitor.

A website visitor profile survey gives you a superior comprehension of who visits your website, how they got there, how often do they visit and how they consume information on your website. Embedding a QuestionPro survey into your website can provide in-depth analytics and insights into visitor behavior and help to accumulate visitor ethnographic information that you can use to appraise your website's design and function.

A profiling survey is used to accumulate key demographic information of your customers. These surveys are used to upgrade your customer’s experience by giving them a bird's-eye view of an upcoming opinion poll. This also monitors that once you have collected information, those profiles don’t get asked repeated questions or request for repeated information so that the respondent isn’t irritated or put off to repeat your website again. Profiling surveys also assist you prudently target the right surveys to the right crowd.

This sample questionnaire also includes questions to gain information about the frequency of customer visits on the website, whether they are first-time visitors and reason for visiting the website.

Online retailer evaluation survey template helps your capture critical customer feedback on your online retail market place. The online retail market in the US alone is set to cross $500 Billion in 2018. This is also a time period when more and more online businesses are understanding the importance of conducting insightful online retailer evaluation surveys to keep accurate tabs on customer opinion, their needs and expectations. This sample survey is designed to help you capture important information on how your customers perceive your online retail brand, how satisfied they are and whether they are willing to recommend your brand to others. You can use this questionnaire as a survey example, make edits and send your survey, or you can directly pick and send this ready-made questionnaire template.

University Bookstore Online Survey Template offers questions to determine products and services to be offered. QuestionPro questionnaire sample includes questions about factors that prompt an online purchase, occasions on which online purchase is usually done and other information about the online university bookstore.

This website evaluation survey template lets you gain feedback from your website visitors. Collect data on what do they like most about your website and the improvement areas. Know how likely are they to return to your website with this sample website evaluation questionnaire.
Optimize your website as per the feedback from the visitors and increase your web traffic. This free website evaluation survey template can be customized to suit your needs. Know how your visitors first heard about your business and optimize your marketing strategy accordingly.

Customer service is generally a very sensitive issue with respect to an Internet Service Provider (ISP). There are a significant number of cases where customers switch ISPs frequently due to dissatisfaction and the general mediocrity in the ISP business. Consumers can get in touch with an ISP anytime - anywhere, due to which customer satisfaction becomes easily controllable for ISPs around the globe. Real-time and efficient customer service along with best-in-class technical support are two factors which control customer satisfaction.
It has been proven over the last decade that those ISPs who prioritize customer service definitely have an edge over the others in the market. It is advisable to send across this survey template to all your customers to know them better so that you can serve them better and retain them in this ever-growing and overcrowded ISP market. This questionnaire offers questions to obtain insights into ISP connection quality, installation process, the operating system used to contact customer service, customer service rating etc.

It is observed that 8 out of 10 customers are of the opinion that brands are now more concerned about customer satisfaction than they were 10 years ago. There is a yearly increase of 150% in the customers who prefer shopping via website retailers. This is an indication of important it is to consider customer satisfaction at every step of your business. With an increase in the number of mobile consumers, there is a definite chance of an exponential rise in the visitors of a website retailer.
QuestionPro offers this website retailer satisfaction survey template is accumulated by experts in website retail. Consumers are slowly and gradually preferring making purchases via website retailers and shunning the traditional physical retailers. This questionnaire considers this central fact and all the questions revolve around it.

Website visitor follow up survey template offers questions about how helpful was their experience on your website, their demographic details for retargeting, number of hours spent online, other hobbies which may or may not be related to your product but can be instrumental in knowing the customers better, suggestions on how you can enhance your website and other such aspects related to website visitors.
Following up and keeping track of visitor information can be cumbersome but by sending out this questionnaire, you can conveniently follow up with the visitors and collect information in real-time. You can benefit the most from these website surveys as they are used to gather integral visitor information and their feedback about your website.

After the dot-com explosion in the early 2000s, internet has changed the way people make purchases, read the news, make critical investments or any other transaction. Internet shopping, in particular, has become incredibly popular in the last 10 years and is constantly growing at the rate of almost 20% year-on-year. In 2016-17, it was reported that customers prefer doing 51% of their shopping on the internet. Experts at QuestionPro have recognized the need to cater to purchasing products on the internet and the habits consumers exhibit while shopping on the internet and designed a survey template accordingly.
This sample questionnaire offers questions that provide researchers insights about frequency of online purchases, category of purchases, reason for a particular purchase, will to spend for a specific product and other aspects related to purchasing over the internet.

Website Demographics Survey Template offers questions and examples that provide insights on how the respondents get the information about the website, products/services that they maybe interested in and other demographic information. QuestionPro questionnaire sample includes a set of questions demographic information such as age, region, education and other information such as reasons of using the internet, purchasing intent etc.

Internet Purchase Dialog Survey Template offers questions to determine shopper feedback to the internet retailer while shopping. QuestionPro questionnaire sample has questions that consider all the internet purchases a respondent might have had in the past. For example, questions about whether the respondent had taken time out to provide honest feedback for the purchase made on the internet.

Every individual working in the music industry will vouch for the fact that it takes a lot of effort to understand music preferences of people belonging to different cultures and backgrounds. Curated by music experts, this survey template offers questions which can be used to understand which section of your website did they prefer over the others, which type of music do the visitors prefer, feedback on new features that can be incorporated into your music website.
Questions from this sample survey can be edited according to your genre and sent out to all your website visitor by embedding it on the website, sharing the survey on social media or sending it via email.

Website Evaluation Survey Template offers questions about website such as placement of menu, userfriendliness of the download option etc. which help to determine customer usage patterns and overall site desirability. This sample can be customized according to the niche of the website and that target audience. For example, a startup will have slightly modified questions in the questionnaire for website evaluation in comparison to a multi-national organization. This is the main reason to edit every survey template according to the requirement to gain the best results.

Recent researches have reported that 98% of people between the age group of 18-29 and overall 89% adults use internet. The internet habits and uses survey template offers survey questions which can be influential in learning about the comfort levels among customers for internet usage, online product purchasing preferences, issues with the internet today and other such factors related to internet habits and uses.
There is a pool of information available for people to explore. Some people would prefer political information while the others would prefer information related to self-help. Every person having access to the internet would definitely use it differently. This survey sample can be customized according to the level of information required.
A survey example such as this can be critical in address the varied internet habits and uses. By acknowledging and analyzing the answers received for the questions, you can understand your target market’s internet using capabilities and edit your current sales-marketing strategies accordingly.

Web Demographics Survey Template offers questions about customer website usage. QuestionPro questionnaire sample has a list of more than 25 questions such as where did the customer find the organization's information from or for how long have the users been using the internet.

Website information quality is one of the most influential parameters to drive your online business. Research conducted to understand the impact of website information quality on customer loyalty and satisfaction indicate that precise and accurate information of the website can lead to a tremendous increase in customer satisfaction. This survey template offers questions to understand whether the information available on the website was helpful for the users and if not, how can you improve it.
A survey sample like this can be edited as per the niche of your website to gain insights about the business sector of your target market, how instrumental is the visitor’s role in their organization and other demographic information.
Researchers can use this survey example to understand the purchasing intent of the website visitors. After collecting feedback on ways to improve website information quality, they can implement the factors where enhancements can be made according to customer inputs.

An unhappy customer can lead to 26 other customers to not purchase your product/service, while happy customers share their pleasant experience with 9 others. In any case, a customer on your website can provide valuable feedback to identify and eliminate issues they frequently face. A website feedback survey template includes questions about rating various aspects of the website, reasons for visiting the website, how did the customers know about your website and other similar questions.
This survey sample can be customized according to the detail of information required from the target market. Feedback about whether the visitor would revisit your website to know more about your products/services, frequency of visiting your website, demographic details can be obtained using this survey example.