Mobile technology has transformed the relationship between brands and customers and this is transforming how market and social research need to be conducted and delivered. In this webinar, our experts will deep-dive into mobile innovation as the marketing measurement and data collection platform, while also providing a holistic view of current and future opportunities for marketers as mobile and cross-platform research methods continue to evolve.
Mobile diary market research is a qualitative research method employed as a way of gathering specific or targetted user information by capturing data and insights to assess the user’s behavioral aspects over a timeline with minimal trouble for the user/participant.
Market research is a valuable tool, and one that the smartest companies invest in. Companies like Lego, McDonald’s and Apple have been utilizing market research (MR) for years, and dominate their respective markets.
Mobile surveys can be answered from literally anywhere. Furthermore, due to the restrictions inherent in its physical size and limited capabilities, mobile marketing, and research is short and succinct.