With these types of surveys, the "introduction" of the survey to the site visitor is somewhat unique. For the exit survey, there is a 'popup' invitation they see when they get to your site (or to the particular page that triggers the survey), so this must be planned, and added in the configuration options. For a feedback tab, the title is what is displayed on your site while it's in the closed/inactive position. Also, a color is set to help the tab get noticed.