For XDay 2024, Dr. Dipul Patadia, a visionary healthcare executive with over 20 years of experience, will lead off the morning keynote sharing his years of leadership, innovation and insights. As the Head of Health System Strategy and Innovation at Salesforce, he has been pivotal in aligning technology with the unique needs of health systems. His extensive background, including roles as Chief Medical Officer at Ascension and Advocate Health, uniquely equips him with insights into the melding of data, and new trends.

Attendees will benefit from his leadership in national healthcare organizations and advisory roles with multiple healthcare startups. Expect to gain actionable insights into transforming your data, AI-driven empowerment, and leading with human centric data.

Our distinguished panel of thought leaders will explore what makes for a great employee experience, how technology can enhance it, and the importance of effectively collecting and acting on employee feedback.

Dive into discussions on the biggest labor market challenges today, the evolving needs of workers post-pandemic, and strategies to become or remain an employer of choice. Discover the trends shaping the employee experience in the coming years and gain actionable insights to create a remarkable future of work.

Market research is evolving rapidly, driven by more than just artificial intelligence. This insightful session explores the latest advancements reshaping the industry. Discover how advanced data analytics, behavioral insights, and innovative qualitative research methodologies are revolutionizing data collection and interpretation.

Learn how to achieve deeper, more actionable insights and elevate data quality. Understand how to blend human intuition with technological innovations for a comprehensive and future-ready market research approach. Join us to navigate the dynamic landscape of market research and stay ahead of the curve in this ever-changing field.

What if everything you've been taught and told about experience was wrong?

An introduction by author Mike Burn to the forthcoming book "Re-experience" co-authored by Mike, and QuestionPro founder and CEO Vivek B. In which they bring forth a new, radical, and status quo-busting perspective on what experience really is, how it can be designed, and why it should be the most important strategic imperative for every organization.

The discussion will introduce you to the concept that what is re-experienced, not what is lived, drives the decisions that the people most important to your success make in the moments that matter most - and why the way experiences are designed must change and how you can do it.

One of the biggest challenges facing VoC and Insights teams today is the need to demonstrate the value they are bringing to their organizations. VoC and Insights teams perform important functions, but their value is often marginalized because they struggle to drive action to improve the customer experience. This makes it harder for them to show the impact of their work which ultimately reduces their visibility and influence in an organization.

How can VoC teams reverse this trend and increase their value and visibility? Join this workshop to learn how a customer journey management approach can increase the actionability of your insights and ensure the right CX improvements are being made. The techniques we cover will help you increase your VoC program value which will ultimately be beneficial to both you and your customers.

Join us for an engaging fireside chat featuring Dan Fleetwood and Stan Sthanunathan. Stan, who recently retired as Executive Vice President of Consumer & Market Insights at Unilever, brings a wealth of experience from his global roles, including his time as Vice President of Marketing Strategy & Insights for The Coca-Cola Company.

Post-retirement, he founded i-Genie.AI, an AI/ML company focused on delivering real-time insights. Stan is a prominent figure in the industry, having spoken at numerous conferences and lectured at prestigious business schools. Don't miss this opportunity to gain insights from a leader who has significantly shaped the market research landscape.

Join top Customer Experience (CX) practitioners, including Scott Steele, Ken Peterson, and Sean Albertson, as they share their expertise on delivering exceptional customer experiences. Discover trends, strategies, and best practices driving CX success.

Scott Steele, with nearly 28 years in media and broadcasting, will discuss the good and bad of AI within the broadcast and entertainment industries and its impact on listener and fan experience, particularly in boosting engagement and Ad revenue. Sean Albertson of CX4ROCKS, will speak about how to identify and address top customer challenges, sharing proven methods for leveraging customer insights to drive success. Elevate your CX initiatives with valuable takeaways from this engaging discussion.

In an ever-evolving business landscape, delivering exceptional customer experiences requires an integrated approach. Systems Thinking provides a powerful framework for understanding the interconnected elements of your organization and their impact on customer experience.

This 50-minute workshop, based on a chapter from the book CX-PRO: A Practical Guide for the New Customer Experience Manager and a module in the CX-PRO course, offers valuable insights and practical tools to transform your CX efforts. Learn about interrelationships, feedback loops, and patterns of change. Understand how people, processes, and technology interact to influence customer experience. Embrace Systems Thinking to create cohesive, adaptive, and exceptional customer experiences.

People and organizations need a network of trusted relationships in order to survive and thrive. Dan will discuss how shifting design energy to the “who, what and how” of work (away from the “where”) presents a business imperative to redesign cultures, policies, workplaces and technology to help build and maintain the trusted connections that people and organizations need to thrive.

It all starts with a true understanding of other people as individuals.

Artificial intelligence is revolutionizing employee, customer, and market research, offering unprecedented opportunities for deeper insights and improved decision-making. In this panel, industry experts will explore how AI is enhancing data collection, analysis, and interpretation across these fields.

Learn how AI-driven tools can uncover hidden patterns in employee engagement, predict customer behaviors, and identify market trends with greater accuracy. The panel will discuss the ethical considerations and challenges of integrating AI and provide practical strategies for leveraging AI to drive innovation and efficiency.

Discover how AI can transform your research approach and position your organization at the forefront of the industry.

Michael is a customer experience executive who cares deeply about wowing customers, exceeding goals, and developing future leaders. He has worked at diverse organizations from startups to Fortune 50 companies, including B2B SaaS, B2C subscription, and DTC e-commerce.

He has been a senior leader on 3 exits including a 2021 IPO. He has managed customer success, inside sales, customer support/service, and quality assurance teams.

He’s built teams from scratch to 100-plus people. He loves leading organizations with a customer-centric mentality and has been consistently recognized as a leader of people, culture, and values.

Mistakes can feel like monumental setbacks. But what if our failures, flaws, and foibles held the key to unlocking our true potential? In this empowering talk, Dr. Andrea explores the transformative power of radical self-compassion in the workplace and beyond.

By reframing our worst fears and failures into opportunities to shine, she explores how we can find resilience and renewal in the face of life’s inevitable messes and mishaps. Audiences will gain practical strategies for finding grit, grace, and resilience, transforming failures into growth opportunities, and supporting and uplifting others.

In today's fast-paced business environment, collaboration has become the new competition. Join Priscila McKinney, CEO of Little Bird Marketing, as she delves into the transformative power of collaborative efforts in driving business success. Discover how fostering a culture of cooperation and partnership can unlock new opportunities, enhance innovation, and propel your organization forward.

Learn practical strategies to break down silos, build strong alliances, and create a thriving ecosystem where everyone wins. This session is essential for leaders looking to embrace collaboration as a competitive advantage and navigate the complexities of the modern marketplace effectively.