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LegalShield Case Study

Collect customer feedback at various touchpoints using in-app surveys and gain insights into how to improve their journey.

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Building & retaining business relationships with QuestionPro CX



Overview

LegalShield develops and markets pre-paid legal service plans through a network of more than 900 independent provider attorneys across the U.S. and Canada. Their provider law firms offer legal protection to millions of members any time, even in covered emergency situations, 24/7, throughout the year.

LegalShield also markets a privacy and reputation management service called IDShield that provides identity theft monitoring and restoration. The company sells its membership programs as employee benefits directly through its multi-level marketing unit.



Goal
  • Easy integration and flow of data using the FTP scheduler
  • Ability to support requirements for brand awareness using panel management and ad-hoc surveys
  • 24/7 account management and support
  • Product enhancements with quick turnarounds


Challenge

Gather customer feedback accurately and manage in-app surveys across various customer touchpoints on the website and two applications.



Outcomes

With QuestionPro Team edition, they had access to advanced customisation features, and the ability to send out a large number of surveys. They were also able to gather a lot of data from a wide audience using different touch points. The ability to have multiple surveys but a single dashboard allowed management to gather all insights from a single space.



Project Steps

QuestionPro helped LegalShield set up a system that could collect feedback from its customers and gain interesting insights about their experience with the attorneys and law firms.

Earlier, managing in-app surveys across two applications and a website was very time consuming. Additionally it would take a lot of time and effort to go through survey analytics.

QuestionPro helped automate the workflows, making the process smooth and error-free. Due to the automation, LegalShield saved about one-third of time that would otherwise be spent on manual work.

With number of surveys and clients to cater to, it was crucial to make sure the systems are available round the clock. Any delay or system break down meant loss of valuable feedback and damage to their reputation.

QuestionPro supported this requirement by providing 24/7 account management and enterprise support to address any concerns. Our team is available on chat, email and phone to help our customers with their queries.


Along with CX management, we also supported other requirements like panel management for brand awareness and ad-hoc surveys. LegalShield achieved significant savings by migrating to QuestionPro. Due to the special pricing offered by QuestionPro, the cost savings on the subscription were huge.

Project Outline
  • Briefing from LegalShield
  • Survey design and creation
  • Survey translation for multilingual audience
  • Survey distribution among worldwide panel
  • Permanent control of fieldwork
  • Data cleansing
  • Data reporting and analytics


QuestionPro solves the challenges of agile market research

QuestionPro's market research platform with its easy-to-learn, high-performance, powerful and advanced tools enables organizations to conduct agile market research themselves. With QuestionPro, you can set up research projects quickly and automate processes to collect feedback and experience data. Our advanced analytics tools help you crunch both quantitative and qualitative data to gain valuable insights for your business.



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