Brand Research Communities

Brand Research Communities

QuestionPro Communities makes the process easy to get your brand research community up and running. With features such as a landing page where members go when they first sign up or login not only help to amplify your brand, they are also great engagement and recruiting pieces. There is a familiarity factor that your members feel when they come to the portal with a consistent look and feel that matches your brand. This helps to bring in new members while also keeping your current members highly active.

As an extension of your brand, the member portal serves as an engagement piece for you customers. Here they will be empowered to not only share feedback but through our engagement tools, they will feel a real sense of community. Whether it’s interacting with other customers in a discussion or sharing ideas in the ideation module, they will feel like they are positively contributing their feedback knowing someone is listening. This another extension of your brand and will create positive awareness while you’re getting much-needed insights.

With a brand research community through QuestionPro Communities, you’ll be able to find out what your customer wants using a variety of tools that are available to you. From the traditional survey to more qualitative offerings like discussions, quick polls, ideation, and online focus groups that are available via the online member portal, you’ll be able to tease out unparalleled insights in order to improve your products or services.

A brand research community will help you be in tune with your customers by communicating with them and give them a voice. Customers want to know that they can have an impact on the product or service they are buying. They have great ideas on how to improve products or services. You just need to listen and engage with them. QuestionPro Communities helps our customers achieve this end.