Segment Trends Help Documentation

A robust tool that empowers businesses to monitor and analyze the ever-changing landscape of consumer behavior and preferences over time. This analysis can be focused on specific consumer segments or broader population cohorts. By understanding these dynamic shifts, companies can proactively adapt their products, services, and marketing strategies to better align with evolving consumer expectations and maintain a competitive edge.

Segment Trend allows users to draw correlations between specific events and shifts in consumer behavior or perception. These correlations can be further hypothesized and tested using business intelligence (BI) statistical methods to establish causation. By identifying causal relationships, businesses gain a competitive advantage in understanding and connecting with their core customers.

1. Tracks Consumer Behavior and Preferences: Segment Trend allows businesses to monitor how consumer behavior and preferences shift over time.
2. Identifies Trends and Patterns: By analyzing historical data and current market conditions, Segment Trend can identify emerging trends and patterns in consumer behavior.
3. Focuses on Specific Consumer Segments: Businesses can use Segment Trend to track the behavior and preferences of specific consumer segments.
4. Correlates Events with Behavior Shifts: Segment Trend enables users to identify correlations between specific events and shifts in consumer behavior or perception.
5. Supports Hypothesis Testing and Causation: Businesses can test hypotheses and establish causal relationships between events and consumer behavior.
6. Facilitates Competitive Advantage: Understanding and anticipating customer needs helps businesses develop targeted strategies.

Login to BI > Add Widget > Segment Trend > Select Survey > Select Question > Create Segment > Save.

1. Step 1: Login to BI > Add Widget



2. Step 2: Login to BI > Add Widget > Segment Trend





3. Step 3: Login to BI > Add Widget > Segment Trend > Select Survey



4. Step 4: Login to BI > Add Widget > Segment Trend > Select Survey > Select Question > Create Segment > Save.

Segment formation is based on the hypothesis you would like to test through your analysis. QP’s BI platform allows you to build complex consumer segments by combining demographics, preferences, psychographics, and usage questions to track patterns among critical user personas.

By leveraging the data and insights provided by QuestionPro's BI platform, companies can develop a deeper understanding of their customers and create strategies that drive growth and success.

1. Step 1: BI Segment Trend Widget > Settings



2. Step 2: BI Segment Trend Widget > Settings > Segment > Create Segment



3. Step 3: BI Segment Trend Widget > Settings > Segment > Create Segment > Save

• Interval : Measured along a numerical scale that has equal distances between adjacent values, mostly periodical scale in Segment Trends.